Over 7k students apply to Ivey’s Advanced Entry Opportunity (AEO) with only 609 spots available—that's a very low acceptance rate.
With so many students with strong averages, the supplemental application is a critical way for you to stand out, gain an edge, and show who you are as a student.
Grades can only take you so far. Your supplemental application is a huge difference-maker in your application. Doing a high-quality job takes time that you don’t have, given all of your other commitments.
Stop scrambling for feedback and answers. Get clear, proven advice from a professional you can trust.
Believe it or not: most Western Ivey HBA applicants have shockingly similar profiles: elite athletes, DECA finalists, class presidents, camp leaders, etc.
We assist students in developing extracurriculars that truly stand-out, while selecting the pieces of your life—most of which you might overlook—to create a truly compelling and authentic application.
We don’t just edit essays. We help craft clear and compelling stories that perfectly encapsulate who you are and what the admissions committee is looking for.
For 10+ years, we’ve read so many Ivey HBA essays that we know what works and what doesn’t—we’ll steer you away from unoriginal, cliché, or ‘no-no’ strategies.
Hi, I’m Adrian!
I graduated from Ivey's HBA program via AEO, and enjoyed it so much I did a Master's there as well.
Today, I specialize in helping prospective Ivey HBA students improve their chances of admission.
I've helped dozens of students get admitted into Ivey and/or maintain their HBA status, with a fantastic student success rate. I truly love helping students reach their leadership potential.
Leverage my deep knowledge about Ivey through our admissions bootcamp or working with me 1-on-1.
Hello, I’m Breanne!
I started my career at Western University and the Ivey AEO & HBA program in recruitment and admissions.
Over the years, I have guided hundreds of students through the admissions process, finding the right fit for their educational, personal and career goals.
Through the Ivey Admissions Bootcamp or working 1-on-1, I hope to share the tools and knowledge I have with you!
Think of our bootcamps as the masterclass on how to get into Western Ivey HBA AEO: 15 exclusive video modules and downloadable resources.
Our easily digestible videos breakdown the admissions process, dissect essay questions, and optimize your chances of getting in. The best part? It’s available online, anytime.
Beyond the videos, our bootcamp comes with essential resources to support applicants.
This includes actual essay examples from this year’s application and paragraph-by-paragraph essay templates so you’re not starting with a blank page.
This module provides a plethora of essential information in regards to the grades Western Ivey HBA AEO deems competitive, along with the key deadlines you’ll face along your application journey. This is one you don’t want to overlook!
We reveal exactly how the Western Ivey HBA AEO admissions process works from beginning to end. From the online application, to the work you can start now to prepare and select your extra-curricular activities, there is no better time than now to start your program research. With years of experience and proven results, you will gain more transparency on what goes on behind closed doors.
What does Western HBA AEO look for? Within this module, we will touch on the various admissions secrets we have learned throughout our Ivey experience as well and some strategies that have proven to be the most successful in the past.
Everyone has a uniqueness that differentiates them from the rest of the world. What is it about you that makes you different from other applicants? That’s the purpose of this module. We use a proprietary set of frameworks and tools to help you craft a ‘brand identity’—ultimately allowing you to build a more authentic and memorable application.
Research is a critical skill at university, yet very few students demonstrate it in their applications. In this module, we teach students how to go beyond the call of duty when it comes to conducting (and conveying) good research on Western University and the Ivey program. This module also explains the research that the admissions committee may perform on you as an applicant. We will provide specific tips on what you can do to leave the best impression.
Leadership is one skill that every single top-ranked university program uses to describe their ideal candidate. However, it’s also the one skill that is not well-demonstrated by applicants. In this module, students get exclusive access to our curated database of approved leadership opportunities, along with several real examples of past student leadership initiatives.
Here’s what you didn’t learn in English class: how to write a high-impact, outstanding admissions essays. We teach you the exact process we used to help our students create thousands of successful essays—one client describes this module as “a necessity for any student applying to university”.
We provide an overview about the Western Ivey AEO application, highlight some differences between past year's applications, and provide a brief introduction to the backend application system and managing your account. We'll also go through common confusions and mistakes students make on the application instructions and requirements.
As an applicant, you’re required to submit two 500-word essays. This module will provide the exact essay outline and structure we recommend applicants use. This structure has helped admit several applicants in the past, and we’ll including actual examples of essays from accepted students.
The Pandemic Impact essay is a new part of the application this year, where the admissions committee requests additional information about how COVID-19 has influenced your two 'main' extra-curricular activities. We offer a full breakdown of what they're looking for in this section, along with an essay template and three essay examples for your reference.
We rigorously analyze the Awards section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2020/21 Ivey HBA AEO application is available.
We rigorously analyze the Extra-curriculars & Additional Activities section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2020/21 Ivey HBA AEO application is available.
We rigorously analyze the References section of the Ivey application and provides specific strategies on how to choose and prepare your references for the Ivey verification email. Please note, this module will only become available when the official 2020/21 Ivey HBA AEO application is available.
With a completed application, we explain how to go about submitting it successfully on Ivey's Salesforce application tool. We'll also provide our insights and advice on when you should expect to hear back from Western and what to do if you’ve been accepted, rejected or waitlisted.
In the last module of the bootcamp, we share our best advice to prospective students, including what our Western Ivey HBA students wished they’d known about the program and how to afford Western Ivey HBA tuition.
Pick a monthly plan that fits your needs. Upgrade or downgrade your plan flexibly. Questions? Email [email protected]
Essay Analysis & Breakdowns
Essay ‘Answer’ Templates
Candidate Profile Strategy
Topic Brainstorm & Selection
Reflective Thinking Prompts
Essay Outlining & Drafting
Essay Revisions & Feedback
Final Proofing & Polishing
Phone & Text Support
Pick a plan that fits your needs. Questions? Email
LIMITED SPOTS AVAILABLE
Access our free admissions bootcamp
1 hour of monthly coaching support
3 hours of monthly coaching support (5% savings)
9 hours of monthly coaching support (20% savings)
“I was accepted to both Ivey HBA AEO and Queen’s Commerce and couldn’t be happier. Joel has helped me reach my potential by showing me that I can pursue my dreams even as a student, learning valuable lessons along the way and fostering independence.”
“I’ve been working with Joel for the past four months and he has radically helped me improve my application.
Joel guided me to launch the first ever Jack.org Chapter at my school and he’s also helped me launch the first Entrepreneurship Club at my school.
I am very happy and much more confident in my applications to business school, and that’s all thanks to Joel.”
“I have absolutely no regrets working with Joel. He made the process of applying to universities a lot less stressful and made me consider things I never would have considered mentioning in my essays. I was accepted to Queen’s Commerce and Western Ivey. 10/10 would recommend this to anyone applying!”
“Joel’s guidance and support was invaluable.
His understanding of the process—as well as the quality of submissions—allowed our daughter to raise the bar on her responses and optimize her chances of acceptance.
Thank you Joel for getting us through a very stressful and critical period.”
"We're are delighted to announce that our daughter got into all the programs that she applied to: Ivey, Commerce, Laurier BBA, Degroote, Dalhousie Commerce, Kinesiology and Nursing."
Our expertly trained Youth Coaches offer monthly coaching to high school students, utilizing a proven coaching methodology that's been refined over 10+ years. Sign up for a free consultation with our Student Success Team and we will take the time to learn about your goals and match you with a coach who can help you accomplish them. Our coaches work with students over several months to help them develop an authentic 'identity' that stands out with the admissions committee.
We also help students accomplish audacious goals that align to that identity, including obtaining internships/jobs, launching independent leadership projects, pursuing contests/competitions, winning scholarships, and much more.
Our Youth Coaches combine all the roles a high school student needs during this pivotal point in their lives: a career coach, an admissions consultant, a mentor, a guidance counsellor, an academic adviser, a performance coach, and more. We like to think of it as 'executive coaching' for youth.
Reach your post-secondary potential with the help of an expert youth coach.
Simply put: we're the experts on the Western Ivey HBA AEO application. We've advised more students on their applications, for over ten years and our success rate is around 90% per year.
Our coaching methodology helps students elevate their application to a superior level. They enhance their extracurricular profile and tailor their essays to what reviewers want to see.
For our 1-on-1 support, we start working with students starting in Grade 10 to a week before the application is due. The longer we work together, the more impact we can have; but if it is a shorter duration, we can expedite our work to help our clients.
Yes! If you have general questions about the about working with us 1-on-1, email us directly at [email protected] and we'll get back to you shortly.
If you're already getting coached, you are able to contact your coach via phone, text, and email at your convenience. That's the benefit of the monthly support model.
If you are unhappy with the service at any time, please contact your coach and our Student Success Team. If we are unable to resolve it to your satisfaction, we will give you a refund.
Yes. Our coaches support students applying to AEO from high school and HBA from university, please contact us at [email protected]