Western Ivey HBA AEOAdmissions Support

Step-by-step, proven strategies to get admitted into the Richard Ivey School of Business



OVER 100 STUDENTS ADMITTED              

Do you want to get into Western Ivey HBA AEO?

Over 7k students apply to Ivey’s Advanced Entry Opportunity (AEO) with only 609 spots available—that's a very low acceptance rate.

With so many students with strong averages, the supplemental application is a critical way for you to stand out, gain an edge, and show who you are as a student.


Spend less time stressing and second-guessing

Grades can only take you so far. Your supplemental application is a huge difference-maker in your application. Doing a high-quality job takes time that you don’t have, given all of your other commitments.

Stop scrambling for feedback and answers. Get clear, proven advice from a professional you can trust.


Acceptance Rate

We give our clients the best probability of receiving an offer, hands down

10+ Years

Proven Experience

We are the undisputed leading experts in the Western Ivey HBA application


Client Satisfaction

Hundreds of 5-star reviews and a money-back guarantee—that’s trust

1-on-1 Consulting

Stand out from the crowd by showcasing your BEST self

Believe it or not: most Western Ivey HBA applicants have shockingly similar profiles: elite athletes, DECA finalists, class presidents, camp leaders, etc.

We assist students in developing extracurriculars that truly stand-out, while selecting the pieces of your life—most of which you might overlook—to create a truly compelling and authentic application.

Boost your chances and avoid common pitfalls

We don’t just edit essays. We help craft clear and compelling stories that perfectly encapsulate who you are and what the admissions committee is looking for.

For 10+ years, we’ve read so many Ivey HBA essays that we know what works and what doesn’t—we’ll steer you away from unoriginal, cliché, or ‘no-no’ strategies.

How It Works


Discover your strengths and what makes you unique through our proprietary coaching process and personality assessment.


We provide expert advice on course and subject selection, as well as academic opportunities that can improve your grades/profile.

Profile Strategy

We help you develop an application theme and strategy to fill in the gaps in your profile and ensure you standout from the crowd.


We help you identify and achieve BIG extracurricular opportunities, such as internships, your own non-profit, a new club at school, etc.

Topic Brainstorm
& Selection

Having seen many essays, we can help you choose topics that are unique and avoid ones that rub readers the wrong way.

Reflective Thinking

We prompt students’ to reflect deeper on thoughts and experiences to capture more unique and mature perspectives beyond the norm.

Essay Outlining
& Drafting

We help you build out a structure for your essays, so they are beautifully flowing stories that check all the boxes.

Essay Revisions
& Feedback

We deep-dive into your essays with insightful comments and detailed edits so you keep what matters and take out what doesn’t.

Final Proofing
& Polishing

We make sure your application is picture-perfect and you’re not overlooking blindspots that could put you at risk of a rejection.

Your Expert Advisors

Hi, I’m Adrian!

I graduated from Ivey's HBA program via AEO, and enjoyed it so much I did a Master's there as well.

Today, I specialize in helping prospective Ivey HBA students improve their chances of admission. 

I've helped dozens of students get admitted into Ivey and/or maintain their HBA status, with a fantastic student success rate. I truly love helping students reach their leadership potential.

Leverage my deep knowledge about Ivey through our admissions bootcamp or working with me 1-on-1.

Hello, I’m Breanne!

I started my career at Western University and the Ivey AEO & HBA program in recruitment and admissions.

Over the years, I have guided hundreds of students through the admissions process, finding the right fit for their educational, personal and career goals.

Through the Ivey Admissions Bootcamp or working 1-on-1, I hope to share the tools and knowledge I have with you!

Online Bootcamp

Video breakdowns with insider admissions secrets

Think of our bootcamps as the masterclass on how to get into Western Ivey HBA AEO: 15 exclusive video modules and downloadable resources.

Our easily digestible videos breakdown the admissions process, dissect essay questions, and optimize your chances of getting in. The best part? It’s available online, anytime.

Essay examples and easy-to-follow essay templates

Beyond the videos, our bootcamp comes with essential resources to support applicants.

This includes actual essay examples from this year’s application and paragraph-by-paragraph essay templates so you’re not starting with a blank page.

Bootcamp Contents


Grades & Deadlines

This module provides a plethora of essential information in regards to the grades Western Ivey HBA AEO deems competitive, along with the key deadlines you’ll face along your application journey. This is one you don’t want to overlook!


Clarifying the Cryptic Admissions Process

We reveal exactly how the Western Ivey HBA AEO admissions process works from beginning to end. From the online application, to the work you can start now to prepare and select your extra-curricular activities, there is no better time than now to start your program research. With years of experience and proven results, you will gain more transparency on what goes on behind closed doors.


Admissions Secrets & Past Success Strategies

What does Western HBA AEO look for? Within this module, we will touch on the various admissions secrets we have learned throughout our Ivey experience as well and some strategies that have proven to be the most successful in the past.


Self-Awareness & Emotional Maturity

Everyone has a uniqueness that differentiates them from the rest of the world. What is it about you that makes you different from other applicants? That’s the purpose of this module. We use a proprietary set of frameworks and tools to help you craft a ‘brand identity’—ultimately allowing you to build a more authentic and memorable application.



Research is a critical skill at university, yet very few students demonstrate it in their applications. In this module, we teach students how to go beyond the call of duty when it comes to conducting (and conveying) good research on Western University and the Ivey program. This module also explains the research that the admissions committee may perform on you as an applicant. We will provide specific tips on what you can do to leave the best impression.


Leadership Development

Leadership is one skill that every single top-ranked university program uses to describe their ideal candidate. However, it’s also the one skill that is not well-demonstrated by applicants. In this module, students get exclusive access to our curated database of approved leadership opportunities, along with several real examples of past student leadership initiatives.


Essay Writing Essentials

Here’s what you didn’t learn in English class: how to write a high-impact, outstanding admissions essays. We teach you the exact process we used to help our students create thousands of successful essays—one client describes this module as “a necessity for any student applying to university”.


The Ivey AEO Application Overview

We provide an overview about the Western Ivey AEO application, highlight some differences between past year's applications, and provide a brief introduction to the backend application system and managing your account. We'll also go through common confusions and mistakes students make on the application instructions and requirements.


Nailing the Extracurricular Essays

As an applicant, you’re required to submit two 500-word essays. This module will provide the exact essay outline and structure we recommend applicants use. This structure has helped admit several applicants in the past, and we’ll including actual examples of essays from accepted students.


Perfecting the Pandemic Impact Statement

The Pandemic Impact essay is a new part of the application this year, where the admissions committee requests additional information about how COVID-19 has influenced your two 'main' extra-curricular activities. We offer a full breakdown of what they're looking for in this section, along with an essay template and three essay examples for your reference.


Application Section: Awards

We rigorously analyze the Awards section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2020/21 Ivey HBA AEO application is available.


Application Section: Extra-curriculars & Additional Activities

We rigorously analyze the Extra-curriculars & Additional Activities section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2020/21 Ivey HBA AEO application is available.


Application Section: References

We rigorously analyze the References section of the Ivey application and provides specific strategies on how to choose and prepare your references for the Ivey verification email. Please note, this module will only become available when the official 2020/21 Ivey HBA AEO application is available.


Submitting Your Application

With a completed application, we explain how to go about submitting it successfully on Ivey's Salesforce application tool. We'll also provide our insights and advice on when you should expect to hear back from Western and what to do if you’ve been accepted, rejected or waitlisted.


Closing Guidance & Final Advice

In the last module of the bootcamp, we share our best advice to prospective students, including what our Western Ivey HBA students wished they’d known about the program and how to afford Western Ivey HBA tuition.

Select Your Support

Pick a plan that fits your needs. Questions? Email [email protected] Upgrade your package anytime and simply pay the difference.




For students curious about how all this works




For students who want thorough support on a budget




For students who want a trusted second opinion




For students who don’t want to leave anything to chance


Online Bootcamp

Prep/Training Videos

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We have a proven step-by-step process that we teach through video modules packed with helpful tips to create a winning application

4 Modules

16 Modules

16 Modules

All Our Bootcamps

Essay Analysis & Breakdowns

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We provide expert analysis and breakdown for each and every essay question, so you can answer it most effectively

Essay Examples

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Get access to real essay examples written specifically for this year’s application, as well as examples from past years

Essay ‘Answer’ Templates

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Use our paragraph-by-paragraph essay templates so you know exactly how to structure a winning essay

1-on-1 Consulting/Coaching

Student Discovery

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We’ll use our proprietary coaching process and personality assessment to discover your strengths and what makes you unique

Academic Advising

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Expert advice on course and subject selection, as well as academic opportunities that can improve your grades/profile

Candidate Profile Strategy

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We know exactly what the admissions committee looks for and can help you develop an authentic profile that fits this

Leadership Coaching

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Identify and achieve BIG extracurricular opportunities, such as internships, your own non-profit, a new club at school, etc.

Topic Brainstorm & Selection

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Not sure what to write? We help you choose topics that are unique and ‘work’ with the admissions committee, while avoid ones that rub readers the wrong way

Reflective Thinking Prompts

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We help you elevate your thinking on the essay questions so you’re not providing an average response that doesn’t help you stand out

Essay Outlining & Drafting

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We work with you 1-on-1 to develop the first draft of your application so you’re starting with a strong foundational structure

Essay Revisions & Feedback

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Simply put: we help make your essays better by adding, deleting, and rearranging the details of your responses for clarity and effect

Final Proofing & Polishing

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Our professional editors will fix your grammar, punctuation, and sentence structure to meet the writing standards universities expect

Client Support (7 Days a Week)

Email Support

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Unlimited 1-on-1 support via email

Phone & Text Support

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Unlimited 1-on-1 support through phone calls and text messages

Money-back Guarantee

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While it’s never happened, if for whatever reason you’re unsatisfied with our service we will give your money back


Select Your Support

Pick a plan that fits your needs. Questions? Email
[email protected]




For students curious about how all this works

  • 4 Modules


For students who want support on a budget

  • 16 Modules
  • Essay Analysis & Breakdowns
  • Essay Examples
  • Essay ‘Answer’ Templates
  • Money-back Guarantee


For students who want a trusted second opinion

  • 16 Modules
  • Essay Analysis & Breakdowns
  • Essay Examples
  • Essay ‘Answer’ Templates
  • Topic Brainstorm & Selection
  • Reflective Thinking Prompts
  • Essay Outlining & Drafting
  • Essay Revisions & Feedback
  • Final Proofing & Polishing
  • Email Support
  • Money-back Guarantee


For students who don’t want to leave anything to chance

  • All Bootcamps
  • Essay Analysis & Breakdowns
  • Essay Examples
  • Essay ‘Answer’ Templates
  • Client Discovery
  • Academic Advising
  • Application Strategy
  • Leadership Coaching
  • Topic Brainstorm & Selection
  • Essay Outlining & Drafting
  • Essay Revisions & Feedback
  • Final Proofing & Polishing
  • Email Support
  • Phone & Text Support
  • Money-back Guarantee


Trusted by parents. Loved by students.

“I was accepted to both Ivey HBA AEO and Queen’s Commerce and couldn’t be happier. Joel has helped me reach my potential by showing me that I can pursue my dreams even as a student, learning valuable lessons along the way and fostering independence.”

A.A. Student — Toronto, ON

“I’ve been working with Joel for the past four months and he has radically helped me improve my application.

Joel guided me to launch the first ever Jack.org Chapter at my school and he’s also helped me launch the first Entrepreneurship Club at my school.

I am very happy and much more confident in my applications to business school, and that’s all thanks to Joel.”

Listen for Yourself

T.G. Student — Toronto, ON

“I have absolutely no regrets working with Joel. He made the process of applying to universities a lot less stressful and made me consider things I never would have considered mentioning in my essays. I was accepted to Queen’s Commerce and Western Ivey. 10/10 would recommend this to anyone applying!”

Anonymous Client Student — Oakville, ON

“Joel’s guidance and support was invaluable.

His understanding of the process—as well as the quality of submissions—allowed our daughter to raise the bar on her responses and optimize her chances of acceptance.

Thank you Joel for getting us through a very stressful and critical period.”

Shelley S. Parent — Toronto, ON

"We're are delighted to announce that our daughter got into all the programs that she applied to: Ivey, Commerce, Laurier BBA, Degroote, Dalhousie Commerce, Kinesiology and Nursing."

Anonymous Client Parent — Toronto, ON

Frequently Asked Questions

Why should I use Admissions Ally?

Simply put: we're the experts on the Western Ivey HBA AEO application. We've advised more students on their applications, for over ten years and our success rate is around 90% per year.

Our coaching methodology helps students elevate their application to a superior level. They enhance their extracurricular profile and tailor their essays to what reviewers want to see.

When should we start working together?

For our 1-on-1 support, we start working with students starting in Grade 11 to a week before the application is due. The longer we work together, the more impact we can have; but if it is a shorter duration, we can expedite our work to help our clients.

The bootcamp will become available in the early summer and the modules breaking down this year's application are available in the early fall, once this year's application is released.

If you enroll as an advanced access student, you will receive access to the full course when it becomes available, like everyone else enrolled.

What if I have a question? Am I able to contact you?

Yes! If you have general questions about the bootcamp, the packages, or about working with us 1-on-1, email us directly at [email protected] and we'll get back to you in a few hours.

If you're already enrolled in the Essential or Premium package, we will personally respond to your emails and queries in a timely manner. Essential applicants are eligible for email support and Premium applicants are eligible for email, phone, and text support.

How long does the bootcamp take me to complete?

The bootcamp contains several hours of exclusive video footage, plus worksheets, templates, and other resources.

You could complete all of the modules in a couple days; however, we suggest you space it out by taking this bootcamp before (or alongside) writing your essays and applications. We always say starting earlier is better.

We also realize high school can be extremely busy, so we will personally send you email reminders if we notice you haven't taken a module recently. 

Do you offer refunds?

If you have purchased the Starter package (bootcamp only), because it is a digital product and can be duplicated, we ask that you contact us within seven (7) days of purchase in order to receive a refund. Please read my Terms & Conditions for additional information.

With our 1-on-1 coaching services, we've never had someone request a refund, but if you made a purchase by mistake or there is another issue, please contact us and if it's not resolvable, we will give you a refund.

I'm a transfer student. Does this bootcamp work for me?

No. This bootcamp is designed for Advanced Entry Opportunity (AEO) students applying from high school. If you're applying to HBA as a year 1 / 2 university student and would like support, please contact us at [email protected] 

How can I access all of the Admissions Ally bootcamps?

If you purchase a Premium package, you get access to all of the Admissions Ally bootcamps.

Leverage Canada’s Best
Consulting Service

Please don’t hesitate to reach out as we do book up quickly