Western Ivey HBA AEOAdmissions Bootcamp

Step-by-step, proven strategies to get admitted into the Richard Ivey School of Business



00 HRS

Do you want to get into Western Ivey HBA AEO?

Over 7k students apply to Ivey's Advanced Entry Opportunity (AEO) with only 609 spots available, boasting a low acceptance rate.

While grades are important, the supplemental application is a critical way for you to stand out, gain an edge, and show who you are.


Boost your chances with our admissions bootcamp

Our Ivey HBA AEO admissions bootcamp helps you complete your application with confidence.

You're in great hands with our instructor's proven, consistent track record of student acceptances.

15 Modules

10+ hours of proprietary video content, plus supplementary resources

100% Online

Learn online at your own schedule with 1-on-1 support via email from Joel

Try Risk-Free

We offer a full money-back guarantee if you’re not satisfied with the course

Course Content


Before You Apply

To get into Western Ivey HBA AEO, you must first understand the program’s prerequisites. Joel gives a detailed explanation of grade expectations, the anticipated admissions cutoff, and key dates and deadlines.


Clarifying the Cryptic Admissions Process

Joel reveals exactly how the Western Ivey HBA AEO admissions process works through a simple, yet thorough breakdown. With years of experience and proven results, you will gain more transparency on what goes on behind closed doors.


Admissions Secrets & Past Success Strategies

What does Western HBA AEO look for? Having worked with hundreds of students and boasting a 90% acceptance rate with his 1-on-1 clients, Joel has fine-tuned a very specific approach and technique with his students. He’ll share his strategies, mistakes to avoid, and case studies with past clients.


Self-Awareness & Emotional Maturity

Everyone has a uniqueness that differentiates them from the rest of the world. What is it about you that makes you different from other applicants? That’s the purpose of this module. Joel uses a proprietary set of frameworks and tools to help you craft a ‘brand identity’—ultimately allowing you to build a more authentic and memorable application.



Research is a critical skill at university, yet very few students demonstrate it in their applications. In this module, Joel teaches students how to go beyond the call of duty when it comes to conducting (and conveying) good research on Western University and the Ivey program. This module also explains the research that the admissions committee may perform on you as an applicant. We will provide specific tips on what you can do to leave the best impression.


Leadership Development

Leadership is one skill that every single top-ranked university program uses to describe their ideal candidate. However, it’s also the one skill students least effectively demonstrated by applicants. In this module, students get exclusive access to Joel’s curated database of approved leadership opportunities, along with several real examples of past student leadership initiatives.


Essay Writing Essentials

Here’s what you didn’t learn in English class: how to write a high-impact, outstanding admissions essays. Joel teaches you the exact process he uses to help his students create thousands of successful essays—one client describes this module as “a necessity for any student applying to university”.


The Ivey AEO Application Overview

Joel provides an overview about the Western Ivey AEO application, including a brief introduction to the backend application system and managing your account. He’ll also go through common confusions and mistakes students make on the application instructions and requirements.


How to Write Your Ivey Essays

As an applicant, you’re required to submit three 500-word essays. This module will provide the exact essay outline and structure we recommend applicants use. This structure has helped admit several applicants in the past, and we’ll including actual examples of essays from accepted students.


Application Section: Non-Academic Awards

Joel rigorously analyses the Non-Academic Awards section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2019/20 Ivey HBA AEO application is available.


Application Section: Extra-curriculars

Joel rigorously analyses the Extra-curriculars section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2019/20 Ivey HBA AEO application is available.


Application Section: Employment

Joel rigorously analyses the Employment section of the Ivey application and provides specific strategies, a suggested structure, and real Ivey HBA AEO essay examples for students to review. Please note, this module will only become available when the official 2019/20 Ivey HBA AEO application is available.


Application Section: International Experience

Joel rigorously analyses the International Experience section of the Ivey application and provides specific strategies, a suggested structure, and successful past examples for students to review. Please note, this module will only become available when the official 2019/20 Ivey HBA AEO application is available.


Submitting Your Application

With a completed application, Joel explains how to go about submitting it successfully on SOLUS. He’ll also provide his insights and advice on when you should expect to hear back from Western and what to do if you’ve been accepted, rejected or waitlisted.


Closing Guidance & Final Advice

In the last module of the bootcamp, Joel shares his best advice to prospective students, including what his Western Ivey HBA students wished they’d known about the program and how to afford Western Ivey HBA tuition.

Your Instructor

Hi, I’m Joel Nicholson!

After attending Queen’s Commerce, I became a youth leadership coach and expert in Canadian university counselling.

For 10+ years, I’ve helped countless students get admitted into Western Ivey, with a 90% success rate with my 1-on-1 clients.

Take my Western Ivey HBA Admissions Bootcamp™ and you can leverage the essential insights I’ve gained over the years.

Trusted by parents. Approved by students.

“I was accepted to both Ivey HBA AEO and Queen’s Commerce and couldn’t be happier. Joel has helped me reach my potential by showing me that I can pursue my dreams even as a student, learning valuable lessons along the way and fostering independence.”

Alessia A. Student — Toronto, ON

“I’ve been working with Joel for the past four months and he has radically helped me improve my application.

Joel guided me to launch the first ever Jack.org Chapter at my school and he’s also helped me launch the first Entrepreneurship Club at my school.

I am very happy and much more confident in my applications to business school, and that’s all thanks to Joel.”

Listen for Yourself

Tyler G. Student — Toronto, ON

“I have absolutely no regrets working with Joel. He made the process of applying to universities a lot less stressful and made me consider things I never would have considered mentioning in my essays. I was accepted to Queen’s Commerce and Western Ivey. 10/10 would recommend this to anyone applying!”

Confidential Client Student — Oakville, ON

“Joel’s guidance and support was invaluable.

His understanding of the process—as well as the quality of submissions—allowed our daughter to raise the bar on her responses and optimize her chances of acceptance.

Thank you Joel for getting us through a very stressful and critical period.”

Shelley S. Parent — Toronto, ON

"We're are delighted to announce that our daughter got into all the programs that she applied to: Ivey, Commerce, Laurier BBA, Degroote, Dalhousie Commerce, Kinesiology and Nursing."

Confidential Client Parent — Toronto, ON

Here’s a Summary of Everything You Get

Western Ivey HBA AEO Admissions Bootcamp™

  • 15 comprehensive modules
  • 1-on-1 support from Joel
  • Real admissions secrets
  • Boosted chances of success

Frequently Asked Questions

Why should I take this bootcamp?

I've been advising students on their applications for ten years and my success rate is around 90% per year, this includes Western Ivey AEO applicants. This bootcamp encompasses everything a prospective applicant needs to know to get admitted.

How many students are enrolled to this bootcamp?

I enrol 25 students to this bootcamp on a first come, first serve basis. I limit enrollment because I like to be involved with my students and I simply don't have enough capacity for more.

What if I have a question? Am I able to contact you?

Yes! I will personally respond to your emails and queries about the bootcamp or your application via email. I take a limited number of students in each bootcamp, which allows me to answer your queries in a timely manner.

Please note, this bootcamp does not include essay editing or revisions, but I do provide that service at an additional rate. I recommend everyone to go through the bootcamp fully before we dive into my essay services. 

How long will the bootcamp take me to complete?

The bootcamp contains over 10 hours of exclusive video footage, plus worksheets, templates, and other resources.

You could complete all of the modules in a couple days; however, we suggest you space it out by taking this bootcamp before (or alongside) writing your essays and applications. I always say starting earlier is better.

I also realize high school can be extremely busy, so I will personally send you email reminders if I notice you haven't taken a module recently. 

What if I am unhappy with the course?

I've never had someone unhappy with my services, but if you made a purchase by mistake or there is another issue, please contact us within 24 hours of your purchase and I will refund you and remove your access.

Unfortunately, because this is a digital product and can be duplicated, I cannot offer a refund period any longer than that.

What if I want to buy multiple bootcamps?

I offer my existing clients who are currently enrolled in bootcamps a special 50% off discount for additional bootcamps. Please purchase your first bootcamp and you'll unlock access to this exclusive discount.

I'm a transfer student. Does this bootcamp work for me?

No. This bootcamp is designed for Advanced Entry Opportunity (AEO) students applying from high school. If you're applying to HBA as a year 1 / 2 university student and would like support, please contact me.

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